How creator analytics metrics are calculated in the dashboard

This article explains how the main creator analytics metrics are currently calculated in the Aghanim dashboard, and why they may differ from internal game-side reports.

Orders

Orders includes all transactions attributed to the creator flow.

A transaction is considered attributed when the player either:

• previously came through a creator link, or
• used a creator-related promo code during checkout.

This can include both:

• cash purchases, and
• orders paid with virtual currency or reward points (VC/RP).

Because of that, the Orders metric can be higher than a report that only counts cash purchases.

Revenue and exported order amounts

In transaction exports, order_total_usd is returned in minor units. For example, 954 means $9.54.

Some attributed orders can have an empty or zero order_total_usd value when the order was paid with VC/RP instead of cash.

AOV and median order value

Historically, the dashboard could include orders with zero order_total_usd when calculating average and median order value. This behavior was identified as incorrect and a fix was deployed on 2026-05-22.

If you compare historical screenshots or previously exported values against current dashboard values, differences may be caused by that fix.

Attributed users

Attributed users are unique users identified by player_id who, during the selected period:

• clicked a creator link, or
• entered a creator-related promo code at checkout.

These users do not need to complete a purchase.

Unique buyers

Unique buyers are unique users who completed a purchase attributed to the creator flow.

This number can be higher than Attributed users because payment events are recorded server-to-server, while behavioral attribution signals such as page visits or promo-link clicks depend on client-side tracking, consent collection, and non-guaranteed event delivery.

Why dashboard numbers may differ from your internal database

The most common reasons are:

• your internal report counts only cash purchases, while dashboard Orders also includes VC/RP orders;
• exported monetary values are expressed in minor units;
• buyer counts are based on server-to-server payment records, while behavioral attribution metrics depend on client-side signals and consent.

Planned dashboard improvements

Aghanim confirmed that a filter to separate cash orders from VC/RP orders is planned for the analytics section.