Checkout theming limits and web store adoption best practices

This article summarizes current guidance for teams planning their Aghanim Web Store checkout experience and rollout strategy.

Can the checkout page be fully themed to match game art?

No. The checkout page does not currently support full visual theming to match a game's custom art style or storefront aesthetics.

The existing checkout experience has been optimized and A/B tested across a large volume of transactions to maximize conversion. In general, a standardized, familiar, and professional-looking payment flow helps reinforce player trust and legitimacy during purchase.

How payment methods are prioritized

Checkout payment methods are dynamically prioritized for the player rather than always using one fixed default across all games. The ordering can vary based on factors such as the player's region and the payment methods available to them.

In Sandbox environments, only test credit card purchases are available, so card will appear as the default option there.

Should teams add a saved preference between in-app purchase and Web Store?

Yes, this can be a useful rollout pattern.

One recommended approach is to offer a simple option such as Remember my choice when the player is choosing between in-app and Web Store purchase flows. If selected, future purchases can default to that preferred flow while still allowing the player to change the setting later.

Giving players control over the transition can help reduce friction during rollout.

What level of Web Store bonus is commonly effective?

A consistent 10–15% extra value on Web Store purchases is a commonly recommended range for reinforcing long-term player behavior and encouraging repeat Web Store usage.

If a game already has strong repurchase rates, teams may choose to combine a first-purchase incentive with longer-term retention mechanics such as:

• Loyalty points to reward continued engagement over time
• Cashback points to create a more immediate value proposition for future purchases

A first-purchase incentive can help drive initial adoption, while loyalty or cashback systems can support repeat usage afterward.

Trust badges and security seals

Additional trust or security indicators for checkout were discussed, but no general product guidance was confirmed in this conversation. Do not promise support for custom trust badges unless product guidance is published separately.