Recommended product and bundle strategy for your Game Hub store

When setting up a Game Hub store, we recommend keeping the Hub catalog closely aligned with your in-game store. In most cases, the Hub should include the same core SKUs and your best-performing in-game offers and bundles so players see familiar products and value propositions across both surfaces.

Recommended approach

• Keep the core catalog aligned: Use the same core SKUs in the Hub and in-game store where possible.
• Mirror your strongest offers: Prioritize the best-performing in-game bundles and offers for display in the Hub.
• Preserve the same value framing: Keep the presentation consistent, including visible bonuses and pricing context such as was/now pricing.
• Offer slightly better value in the Hub: The Hub should usually provide a small additional advantage so players have a clear reason to purchase there.
• Add some Hub-exclusive content: Even a small number of exclusive items or limited offers can encourage players to check the Hub regularly.

Why this works

Consistency between the in-game store and the Hub reduces player confusion and makes the Hub feel like a natural extension of your economy. Adding a modest value uplift or a few exclusive offers gives players a clear incentive to use the Hub without requiring a completely separate catalog strategy.

Practical guidance

If you are just getting started, begin by copying your most recognizable and best-converting in-game products into the Hub. Then layer on a small number of differentiated Hub offers, such as slightly better value bundles or a few exclusive items, and monitor player engagement and conversion.